For all you, Lord of the Rings fans out there, I’m sure this posting’s title is reminiscent of the famous line, one ring to rule them all and in the darkness bind them. Which is why, as a Lord of the Rings fan myself, this heading from Cnet’s writer,Caroline McCarthy caught my attention.Read more.
Investigating a little further I realized that search results, blogs, twitter, you name it have been all abuzz about new plug-ins and their ramifications. Naturally, in keeping with ‘THE PULSE’ of emerging media, I thought I’d weigh in on the discussions.
For many, discussions have focused on how Facebook’s new innovations will affect the 
debate that has been ongoing for quite some time. While, other online discussions in the very recent past have been considering whether Facebook will overtake Google. Here I share one such discussion. Read more.
For those of who have been following my postings, you know that one of my running themes has been,my struggles as a marketer and as an individual in terms of all these access points to reach persons. Facebook’s one graph serves to only further my struggles.
As a blogger and a communications practitioner, my first response is, GREAT, BRING IT ON! This seems to be the side is that’s dominating right now. But we’ll see how long this lasts as time goes on. For now, if Facebook execs can be taken at their word, only what is currently visible on Facebook will be available through new plug-ins, creating no privacy concerns.
The question still lingers though. Will there be a need to continue the statement, one graph to rule them all…? What say you?
Posted by Lori on April 26, 2010 at 10:20 pm
Hi there – from the London Tech blog you cite in the post comes this quote –
“The sense of unease is hard to quantify. But one flash-point is the fact that specially privileged partner sites–so far, just three of them–that have what Facebook calls “Instant Personalisation”. When you visit one of the sites, unless you opt out, they automatically get access to what Facebook has decreed to be “public” information about you.”
I’ve also read about mounting concern over this access to private data across corporate lines. It makes me more than a little squeamish. I opted out (within the privacy settings on facebook). Did you?
Posted by wadadlilady on April 27, 2010 at 10:00 am
Truth be told, yes I did opt-out. The one thing I never want to lose is the ability to decide who can and cannot have access to me, through media channels. I think, this is where the challenge for us as marketers has to come from. We need to find creative strategies that will make both current and potential consumers want to hear from us. Other than that, it’s just forced information/sales pitches on individuals and that’s the best way to lose or never get customers. What do you think?
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