According to a recent study by conducted by MediaPost, there were 550 individuals surveyed of which “352 had planning, buying, or approving responsibility at their companies”. Also noteworthy is the result that “82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months”. Read more. It’s becoming increasingly [...]
Archive for May, 2010
10 May
McDonalds, snap and eat
Back in 2007, we were told that one individual received no less than 5,000 advertising messages a day! It seemed almost impossible to get through a day without, advertising clutter. It is a mere three years later in 2010 and the inescapable digital era, forces upon us, an endless supply of advertising messages daily. What [...]
6 May
Is the age of privacy really over, or merely a frontier yet to be conquered?
Facebook CEO Zuckerberg, declared that the “age of privacy is over”. Yet, when it was reported that users were able to view the ‘live chats’ of their friends, Facebook released a statement which stated the following: “When we received reports of the problem, our engineers promptly diagnosed it and temporarily disabled the chat function.” Read [...]
