Facebook at it again!

Is it me? Or is Facebook the king of social media and all the trimmings that come with it?

Some days, especially in the recent past, I feel as if I’m suffering from emerging media fatigue! There is so much information out there, and usually, just as I think I’m getting used to or finally understanding something, something new pops up.

It’s so hard to keep up with the ever evolving aspect of new media. Not sure that there are many like me who share my experience of feeling as if I’m always playing catch up.

And still there are those who excel at keeping abreast of this wonderful new technological era in which we now find ourselves. One such entity that like cream, always seems to rise to the top, is Facebook. Whether it’s good or bad, it’s hard to ignore the amount of Facebook that’s almost out there daily about Facebook.  There is no denying that Facebook’s marketing machinery knows how to keep Facebook top-of-mind. And this time it’s no different. Facebook has developed an app for Windows 8/8.1.

So now I’m left to ponder. Is the phrase ‘give the people what they want’ the premise under which Facebook is operating? Or is Facebook continually producing additives making us believe we can’t do without them.  Whichever you believe, there’s no denying that Facebook has positioned itself as a leader in emerging media, that millions of people do not want to live without.

Yes, there’s even an app for that!

The days of actually going into a fast food restaurant and standing in a line to place your order may soon be over, at least if you live in Salt Lake City, Utah or Austin, Texas, for now.

Leslie Patton, in her Bloomberg posting of September 10, 2013, let us know that McDonald’s is now testing a mobile app that will allow persons to use their mobiles to place orders and then visit a McDonald’s location; be it in store, drive-thru or curbside, to pick it up. What’s more, this new offering will include a loyalty program.

McDonald’s continues to embrace technology as part of its offering as it introduced an app to find McDonald’s locations, obtain nutritional information and find job vacancies in 2011, to name a few. Why is finding nutritional information important to McDonald’s? Well, the company has been trying to reach the Millennial market.

Why is this so important? Because Millennials are the way of the future, as the Marketing Executives Group advises.

The possibilities are endless at this point. Note to developers continue to create mobile apps that allow companies/brands new and innovative ways to increase and maintain their reach, especially in relation to marketing to millennials and you’ll be enjoying commissions gold.

Until next time…